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MARKETING RESEARCH

Class Projects and Presentations from my Marketing emphasis courses through the Trulaske College of Business at the University of Missouri.

GLASSDOOR VIRTUAL JOB SEARCH PLATFORM ANALYSIS

Our team, consisting of four classmates, was assigned the task of conducting a semester-long survey focused on the Columbia community using Glassdoor, a virtual job search platform. Our objective was to gather data and interpret the results to determine the most effective marketing strategy for Glassdoor based on our research findings. To access our comprehensive written report, please click the link to the left.

ANALYSIS OF DIGITAL PAYMENT PLATFORMS & MARKETING STRATEGIES

As a team, we collaborated on an in-depth research project exploring the evolution of payment methods, including the history of payments, credit and debit cards, and emerging digital payment platforms. Leveraging our research findings, we employed predictive analysis to anticipate future trends and provide valuable insights and recommendations for marketers and consumers alike.

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