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PANHELLENIC ASSOCIATION

VP OF PUBLIC RELATIONS. THE LARGEST WOMENS' ORGANIZATION AT THE UNIVERSITY OF MISSOURI. JANUARY - DECEMBER 2022.

BRAND PACKAGE

Established Brand Uniformity for the Panhellenic Association with an evergreen brand package. Utilized Canva and Adobe Photoshop to create logos and templates.

INSTAGRAM GRID

Curated and scheduled social media posts for Jan. 2022 to Dec. 2022. Utilized Canva, Adobe Lightroom & HubSpot to create unique social media posts targeted toward current and potential new members.

PRIMARY RECRUITMENT HYPE VIDEO

Produced & Edited Primary Recruitment Video for Potential New Members and Families. Utilized Adobe Premiere Pro. Captured the essence of the Panhellenic Association while illustrating the core values; sisterhood, leadership, scholarship & service. Premiered at Jesse Auditrium in front of over 2,000 individuals.

RECRUITMENT GUIDEBOOK

In my role as the Vice President of Public Relations at PHA, I undertook the task of developing the Recruitment Guidebook for Primary Recruitment in August 2022. Collaborating closely with the Marketing department at Mizzou, I crafted an enduring guidebook that seamlessly integrated the brand identities of both Mizzou and PHA. Personally, I wrote all the copy and carefully curated each image. The layout design was executed using Adobe InDesign as our primary tool.

INSTAGRAM STORIES

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