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MARKETING STRATEGIES

Class Projects and Presentations from my Marketing emphasis courses through the Trulaske College of Business at the University of Missouri.

HIGH PROFILE SOCIAL MEDIA REPORT

Throughout the semester, my partner and I collaborated closely to produce a comprehensive 20-page report focused on a prominent local company in the Columbia area. Our assignment centered around evaluating the social media strategies, target markets, ideal business personas, social media zones, and key performance indicators (KPIs) of the High Profile Cannabis Dispensary. Our goal was to recommend strategies that would effectively benefit High Profile, taking into consideration the aforementioned factors.

CALLAWAY CARES MARKETING PLAN

We were tasked with partnering with a local company based in the Columbia area, specifically Callaway Cares, a grassroots community non-profit organization dedicated to providing community resources for those in need and offering solar education. Our team worked collaboratively to develop new logos and brand packages for each of their primary initiatives, in addition to providing a range of ideas and recommendations for their future endeavors.

FIND & SEEK MARKETING PLAN

We were given the responsibility of developing a mobile app designed to benefit the Columbia community. Our team undertook various tasks, including defining the app's identity, identifying the target audience, formulating a unique selling proposition, conducting a competitive analysis, assessing pricing and sales volume potential, analyzing suitable locations, devising marketing strategies, and projecting financial outcomes.

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