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VISIT OVERLAND PARK

SOCIAL MEDIA COORDINATOR. DESTINATION MARKETING.

TRAVEL & TOURISM. JULY 2023 - PRESENT.

INSTAGRAM GRID

Utilize Sprout Social to efficiently schedule posts across Instagram, Facebook, Twitter, TikTok & Pinterest. Monitor key metrics to propose innovative strategies for expanded reach, and adapt to evolving platform trends.

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INFLUENCER COLLABORATION STRATEGY.

Develop and implement a collaborative content strategy with local influencers, averaging 24k followers. Manage blog calendar and budget. Establish relationship building, negotiate contracts, assign hard deadlines, and provide feedback.

PERFORMANCE INSIGHTS

Analyze key performance indicators through Symphony Tourism by Oxford Economics, Meta Business Suite, and Sprout Social Cross-Social Performance. Create monthly reports for stakeholders, social strategy, and influencer preformance. 

CONTENT CREATION:

Design and create a variety of curated content. Utilize Adobe Premiere Pro, Lightroom, Photoshop & Canva for promotional videos and reels.

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